Tuesday, January 13, 2009

Enchanted O's


Enchanted O’s
By: Angel Colarossi & Emily Engleby
Silly Goblin, enchanted O's are for princesses! Our jingle is modeled after the Trix™ Cereal jingle. It appeals to our customers, young girls, through the princess theme. The title of our cereal is Enchanted O’s, which suggests the princess and magical theme to our young consumers. We included a princess game and an appetizing picture of our cereal pouring into a bowl. In hopes that young girls will be attracted to our cereal we made our box girly, purple and pink with a picture of a pretty princess on the front of the box. We hoped that young girls would ask their parents for our cereal because all girls want to be a pretty princess. They admire the beauty and royalty, which is why we made our cereal enchanted O’s with the princess theme.

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